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In market introduction aspect, although before lebron james shoes is equipped with the sports marketing department and the market introduction department, but specially has still established the Olympic Games marketing department, is responsible specifically in 2008 the Beijing Olympic Games' marketing promotion. Recently, Nike also jointly sponsored with the Beijing Olympic Organizing Committee has received an award the clothing design big game, the goal lies in "lets the Chinese sports young hero at on the Beijing Olympic Games' collar award platform, put on has the national characteristic, gathers the Chinese nation wisdom clothing". It is reported, at present this design big game participant enthusiastically, including Chinese volleyball athlete Zhou Suhong, Tang Miao and so on.

Hiner indicated, derrick rose shoes the reason that to the world public collection design proposal, is wants to let the global Chinese people all have the opportunity to participate in, the experience, to share Olympic Games." I believed finally is selected the work, both has certainly the Chinese nationality characteristic, and can win the world the favor." The promotion sales volume only supports one of Olympic Games' goals, in 2008 the Beijing Olympic Games on likely together the just right springboard, Nike will use more importantly it will accelerate the realization "the first movement brand" the dream.

"The income which cooperates with the Olympic Games cannot by the sales volume weigh merely. Looking from the macroscopic angle that, the Chinese nike shoes consumer the Beijing Olympic Games' support and all very is warmly difficult to 2008 in the history to see, although all previous years Olympic Games conduct time, the host city all has the enthusiasm, but cannot be such strong, you on the dining room, the avenue can feel." Gan Mingqi said that, "we believed, a Nike enterprise takes root in China, this is the once in a thousand years opportunity, can become to the world demonstrates a China's member. We regard as important this to be possible very much true and the Chinese consumer common testimony history time."

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