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In 1999, Zhang Qing when nike shoes head of corporate propaganda, by chance, attended the participation of managers within the above meeting, we manufacture, design, sale, advertisement at the coordination problems between, Zhang Qing "liberty" speech, pointed out that problems exist on the company processes. General Manager Chen Yihong immediately when decided by Zhang Qing and several colleagues to set up a process teams to explore the questions. Two months later, Zhang Qing was promoted to Manager of advertising.

"A grass-roots workers can have the opportunity to speak at such a meeting, and high-level attention, personally participated in, such a situation rarely seen during the professionalization, standardization of cheap nike company. "Zhang Qing, Li Ning company in the past, is to rely on the enthusiasm and energy to explore out of" family business "; now the Li Ning company, has long been playing a brand of professional managers of listed companies. And it is on small scale to the growing standard of professionalism in the process, got a lot of Nike company, also losing a lot.

1990-1993 is nba shoes's initial, Li Ning company at that time the most typical trait is a modification of the traditional practices of the industry, starting with start from brand, advertising, sponsorship, image store, immediately put up Li Ning brand in the market. The potential problem is that the project is too complex, gifts, bicycles do anything, most of the time Nike has made seven companies, belonging to a wide range of operations.