2011 results, Ann riding 8.904 billion, and 361 of 5.568 billion, and special step 5.54 billion, and horse grams 4.65 billion, total revenues up 24.6 billion yuan; currently temporary is not announced data of Hung star, grams actual has over 3 billion yuan, static to listed of Jordan Sports 2010 revenues approximation 3 billion yuan, I have not met bird also over 2 billion yuan; wire brand such as listed company Hi was Dragon, and hi was Wolf, and hung star Vodenka, and fly grams, and yeli, and derrick rose shoes, revenues, has or immediately is breakthrough 1 billion yuan, And non-listed companies shoes clothing such as deerhui, it is normal to its more than billions.
In 2004 respectively is nike shoes, and adidas beyond zhiqian, Lee Ning stability home topped near 10 years, he Shi mass on "brand" also no too more of awareness; 2008 Beijing Games, fly of torch hand Li Ning, also again lit has consumer on Li Ning of sought after, and in 2009 to 8.387 billion yuan of revenues, occupies has domestic sales of second to top spot, and in 2010 reached 9.4 billion yuan, 2011 drop for 8.929 billion yuan. Plus the stars of Shandong, Shanghai's pull-back shoes, and Quanzhou's local brand outside of the Legion, 2011 revenue at about $ 15 billion.
Foreign international brand, cheap nike had revenues of more than $ 12 billion, adidas revenues of more than $ 10 billion, China business KAPPA, PHENIX total revenue of $ 2 billion, and the Puma, Converse, when added together, occupy approximately $ 25 billion market. Opposite of the legions of Quanzhou, international brand is mainly entrenched in one or two lines market, occupy advantages in terms of popularity and reputation, but also beware of a multi-pronged brand.
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