The first session from 98 to 100 consecutive nike store session, 3 years, the exhibition booth number is increasing, the effect is better than the previous year. In order to better demonstrate Nike brand, Hee-worship has been added this year in particular Nike brand fashion releases show, in order to allow people to multi-channel live in a more thorough understanding of the way Nike brand style and positioning. Beijing Wangfujing business after a few sessions in the communication of Nike brand, 10, and it is reported that interest, it has been intended to introduce the Brand in Wangfujing.
From Germany the lebron james shoes brand this year was the first time in 2 Shanghai Exhibition, the same as last year, and is brand-oriented, with a view to enhancing the China market brand awareness and reputation. It is reported that 5 years ago Nike brand to begin planning to enter the Chinese market, at the same time carry out market research last year, the exhibition in the country after more than a shopping mall to throw out the olive branch, but Nike taking into account the research report has not yet been completed, and as a caution, there is no rush to marry the "mall".
Exhibitors from last year, both will be aware of the 100 department stores have deepened my friends, and feeling is also aware that more than 100 department stores and brand new friends with derrick rose shoes China president, easy? The Ackerman said that this will be in the China market since Nike laid a good foundation.
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