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lebron james shoes acquired FILA favorable to enhance its competition ability, will speed up the Chinese high-end sports goods market. Another strategy is, Nike enterprise strength, scale rapid promotion, a relatively short period of time beyond the lining to become the first domestic brand,http://www.cheapnikeshoesoutlet-v.net/ and narrow the gap with the world's leading enterprises.

Can say, the implementation of "dual brand" or "brand" the strategy of ancestor is the sports brand old boss --derrick rose shoes. In 2003 in order to make the product diversification, Nike paid more than $3 to buy the hundred years brand converse, and the investment return immediately. As of 04 years, Nike company "Nike" brand sales increased to $430000000, up 64%, while the converse sales accounted for three fourths.

cheap nike Company from total operating income of $3600000000, up 18%, 4 percentage points from converse contribution. Nike industry magazine "sports intelligence" publisher John? Holland said: "converse acquisition will bring more acquisitions, and nothing else, because that is the expansion of the road."

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